Invino World of Wine

Are you a wine fan but hate the thought of going to a wine store to select a bottle of wine from hundreds and sometimes thousands of bottles of beautifully displayed wines from around the world? That’s me raising my hand behind the keyboard. I adore wine but buying it can be slightly overwhelming. I like what I like and often times find it hard to explain why I like what I like.  I usually end up grabbing the first bottle of Italian Pinot Grigio I see and roll with that. Clearly I’m no sommelier. I’m simply a wine lover who could use a little help.  That help arrived in the form of inclub – insider access for wine lovers.

invino, the flagship property of Good Company Wines and the original private sale site for wine, announces the launch of inclub, a state-of-the-art online wine club that uses algorithm-based selections to tailor shipments to individual palates. The service is consistent with the founders’ pioneering platform of highly curated wine discovery, along with access to the best values online. “We developed hundreds of meta-data points to create palate settings for each member,” says invino and inclub co-founder and CEO Tony Westfall. “This is the first and only 100% customized club that has a Palate Guarantee™. It’s the wine club for the modern enthusiast: personalized and effortless.”  How great does that sound? Now you probably think it will cost you for the service. You’d be wrong. Registering is fast, easy and FREE.

inclub offers members the ability to choose the amount, frequency, and quality of the wines they receive, and adjust those preferences whenever they wish. Members may opt to focus on collectors’ wines, everyday Californians, bold reds, or artisan wines—and can further customize beyond those categories. The Palate Guarantee™ helps ensure members will like the wines they receive.

“If one month you want special-occasion Napa Cabs and the next month you want everyday sparkling selections, you only need to take a few seconds to modify your selection, and our algorithm will do the rest,” says Westfall. “Our satisfaction guarantee encourages adventure. Wine discovery should be without risk.”

At invino, they believe drinking great wine should be affordable. That’s why they bring their members selections directly from the world’s best wineries – at up to 70% off retail. It’s an exclusive online shopping experience for people who love wine and a good deal. They guarantee to match or beat the best total price on the web for their members. Period. Ultimately, only a small percentage of the wines tasted make it inside. Wines with huge quality to price ratio, where total price includes the value of shipping offers, it’s the epitome of Insider access.

Founded by wine-industry and startup veterans, with offices in Sonoma and San Francisco, inclub’s mission is to bring unprecedented wine discovery and value in the form of an innovative wine club. invino and inclub partner with hundreds of labels around the world, from under-the-radar producers to well-known brands. Wines are sourced by a panel of experts, and offered to members at preferred pricing. “This is what bespoke looks like,” says co-founder and CBO Danielle Westfall. “You can set your preferences to enjoy Champagne at summer weddings, Pinot Noir in the fall, and French wines for holiday entertaining. It’s made to meet your needs.”

Hand selected wine from a panel of experts. Not just hand selected but iconic, award winning wines from the world’s most prized producers. Wines that are cellar worthy sensations.

Exciting new discoveries. Exclusive direct imports. What more could you ask for? Check it out for yourself.

And because I like to cook with wine as much as I love sipping on it, here are some of my favorite recipes made with wine that you might consider making:
Pappardelle with Bolognese Sauce
Drunken Pasta with Pancetta
Boozy Berry Granitas
Lobster Spaghetti
Chianti Gelato
Plums poached in wine
Braised short ribs with vegetables and herbs

and once you’ve finished with all that wine, don’t throw those wine bottles away. Use them to make DIY chalkboard painted wine bottles! They’re great for parties or decorating your house for parties and festivities.



Disclaimer: This post is sponsored by invino. I was compensated for my time. Opinions are my own. Always have been. Always will be.


  1. 1

    I’m a fellow wine lover, and can’t wait to try out invino. Thanks for sharing!

  2. 3
    lisa bailey /

    I will definitely look into this.

  3. 4

    do they include recipe’s with their wines?! if so sign me up!!!! i love pairings!

  4. 5

    We used to be in a wine club and oh how I miss it, love this!

  5. 6

    We love wine, and we actually have a membership to one of our favorite Sonoma wineries, but I love the idea of being able to try different wineries and varietals at a discount. Thanks for sharing!

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